2 Essential Visitor Management Tools

September 21st, 2007 — Shrewdy
Visitor management is crucial to all but the unfriendliest of business websites.

It’s no use putting on a friendly face, and hoping that your visitors will be happy - you have to work to keep them happy.

Visitor satisfaction must run through all aspects of your website. Much is commonsense:

  • Encourage customer feedback
  • Prompt response to feedback
  • Clear site policies
  • Consistent navigation

Most of all, you have to overdeliver in every department. There are a couple of essential tools which I have added to my WordPress Installation pack.

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    Posted in Phase 1, Web Business Promotion, WordPress Hosting. 1 Comment »

    Small Business Web Site Development Wizard

    September 20th, 2007 — Shrewdy
    Your small business web site development needs more than a flashy installation wizard and content management system.

    You need a support system to constantly manage new content that satisfies your visitors thirst for relevant information.

    There is a milestone for most websites when you get more input from your actual visitors than you did from your keyword research. Typically this is around 60 pages, but can be much earlier on a site that encourages visitor involvement.

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    Small Business Web Site Promotion

    September 16th, 2007 — Shrewdy
    October 2008 Update: BlogRush is sadly no longer with us. See Bye Bye BlogRush
    The latest small business web site promotion looks set to be the best.

    I believe any serious small business website needs to include a substantial blogging element. It is the easiest way to generate content for your visitors, and the easiest way to keep your customers informed.

    Blog style websites have long been the easiest to promote, and blog promotion just got easier. And better.

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    Web Business Opportunity: AdSense Referrals

    September 14th, 2007 — Shrewdy
    Why is it that when people ask about web business opportunities, I immediately talk about AdSense, but hardly ever mention AdSense Referrals?

    The AdSense for Content scheme dominates my thoughts, perhaps because, for many sites, it is the main earner. But AdSense Referrals can also bring significant income, and the product list has grown tremendously from the original Google product line.

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    Business Website Builder

    September 10th, 2007 — Shrewdy
    My main activity, currently, is developing my business website builder wizard. I’ve added a new page to keep track of development. Though it is a long way from finished, I hope you find some of the development information useful.

    I have called the first part Essential Plug-ins. These are ones that any self-respecting WordPress web business needs. Some may have alternatives. I have selected ones that I know work. If you know of alternatives that you think are better, please let me know.

    I noticed one or two that I rely on, but haven’t mentioned in this blog, so I will mention them now.

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    Build A Business Web Site

    September 6th, 2007 — Shrewdy
    As I build a business web site at Shrewdies.com, it acts as a great reinforcing exercise to test and improve the plug-ins collection for my WordPress installation wizard.

    Today I found a better forms handler, reminded myself about the importance of backups, and found a potential method for making plug-in management much easier.

    Contact Pages are important for any web site, but crucial for a credible web business site. My current method works fine on standard contact forms, but to build a business web site, you also need surveys, polls, and all manner of related feedback mechanisms.

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