WordPress Hosting Theme
January 3rd, 2010 by Keith from shrewdies | Filed under Form.It is a question that crops up time and again. As questions go, it seems straightforward, but you have to wonder why anyone would ask a question like this.
I am assuming that Fred is starting a web business related to WordPress Hosting, and not planning a hobby site to explore and discuss the finer points of WordPress Hosting themes. In that case, we have yet another example of failure to build the foundations of a web business.
It is no use simply deciding to set up a WordPress Hosting business without being clear about the purpose and objectives of that business. People familiar with my PROSPRA method know that WordPress hosting is not a suitable purpose. Brief examples of suitable purpose are “to advise students about finding WordPress hosts that will help their research and presentation” or “to supply a website hosting service that provides new website owners with a ready-to-run WordPress site”.
Those purpose statements would be longer in the real world, but the point is they are specific to the type of customer you are seeking. Fred’s question gives us no clue about his target customer base – a common situation implying he has not defined it. If you do not define your target, then how do you find it?
It may well be, for technical guys, concerned with installing and configuring server software, that you have no part to play in defining the purpose of the web business. That is fine, but you must get your client or boss to explain the purpose in clear terms. You cannot be expected to install or design an appropriate theme if you are unsure about it’s purpose.
Wrong Way To WordPress Hosting Theme
WordPress Hosting Search.
Just type themes in this box.
There is no need to type WordPress Hosting.
Search for one, and you will find sites that list any number of generic WordPress themes, made to look like the ideal hosting theme by the addition of pictures of servers.
Follow this route, and you have a generic looking site offering a generic service. You compete directly with thousands of others, and your theme will never be memorable.
How To Choose A WordPress Hosting Theme
Accept that if you want to cover your site with pictures of servers, it is extremely easy to amend any theme to do that. So, you can start with any theme, and you need to think what other properties are important. I suggest that speed is the most important issue for a hosting business. Better still, if your purpose is to aim at a specific section of the market, you can differentiate yourself with a theme that appeals to photographers or students, or…
If you are hosting several WordPress sites, or if you will be helping clients configure their own sites, it is good to use a theme with comprehensive customization options.
Install a good, fast, flexible theme and adapt it to your needs. You will get better results than by installing a generic WordPress hosting theme.
WordPress Hosting Theme: Next Steps
You’ve seen how important purpose and objectives are, so if these are not clear, your next step is to apply some PROSPRA techniques.
If you need more help with themes, look at related articles in the Form Section, or ask your questions below.
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